tHe mOsT uSeFul aD eVer

I wish every ad could be that useful.
The Indian mobile operator AIRCEl's bilboard had an inflatable boat attached to it.
Th slogan was: "In case of emergency, cut the rope."
And it was exactly what the people did on July 15, 2009 during the flood.
Yes, the used that boat to survive.
See the pics.